About Us

Who We Are

We’re part-time adventurers and full-time island residents. We’re swimmers, hikers, surfers, and paddle-boarders. Simply put: we’re just like you, a group of people who love to get their hands—and their cars—a little dirty in the pursuit of nature. We take pride in being a locally owned business.

In 1998, Manaloha Car Rentals began renting a small selection of surf-friendly cars on the island of Maui.

We catered to adventurers, thrill-seekers, and ocean lovers—people who cared more about the view outside of their car than in it. It didn’t take long before we became the premier rental car destination for anyone looking to experience Hawaii like a local.

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Twenty years later, our community has grown to include families, hikers, and international visitors alike. What hasn’t changed is our mission: provide inexpensive, reliable, island-friendly rental cars.

Rainbow Car Crater Road Upcountry Maui

What Motivates Us

Hawaii’s natural beauty never ceases to amaze us (despite living here year-round). We’re continually looking for new ways to explore and enjoy our own island. We want to enable you to do the same with high-quality cars made for the full island experience.

Ultimately, we’re motivated to help you make the most of your Hawaiian vacation.

Our Business Approach

As a locally owned business, we pride ourselves on running our company like an Ohana (family). Which means whenever you book through us, you’re instantly part of our family. We promise to extend the same care, effort, and attention to you as we would our own family household.

If you have any concerns, issues, or need help planning your trip, give us a call. We’re here for you.

Welcome to the island.

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